Warrior Lacrosse makes significant commitment to the growth of box lacrosse in the United States through groundbreaking partnership with USBOXLA
Today, the US Box Lacrosse Association (USBOXLA) proudly announced a groundbreaking partnership with Warrior Lacrosse – a division of New Balance and the lacrosse industry’s most innovative and cutting-edge equipment manufacturer.
“We are extremely thankful and fortunate to partner with Warrior, who shares our passion and vision for the growth of box lacrosse in the US,” said USBOXLA Co-Founder and University of Denver Associate Head Coach Matt Brown. “This is a significant step for the sport in the US, one that will provide advantages to all of our members, no matter what age or level they are playing at.”
The partnership includes sponsorship of various teams, tournaments and new grassroots developmental initiatives USBOXLA and Warrior will officially announce later this year. “USBOXLA shares our passion and commitment to growing box lacrosse in the US”, said John Gregory, Director of Marketing for Warrior Sports. “As an industry leader in lacrosse, we are extremely excited to partner with USBOXLA and provide their teams with the most innovative and best-in-class product available on the market.”
Official Equipment Supplier of Team USBOXLA
Warrior will now be the Official Equipment Supplier of Team USBOXLA – a national program representing the absolute best box lacrosse talent in the country. Starting this summer, these elite and pioneering players will now be suited up with box-appropriate equipment that matches their level of dedication, drive and desire.
Official Equipment Supplier of the CCBLL
In addition to Team USBOXLA, Warrior will also become the Official Equipment Supplier of the Colorado Collegiate Box Lacrosse League (CCBLL) – the country’s first box lacrosse league for college-aged athletes, sanctioned by USBOXLA. The inaugural CCBLL season, also supported by the University of Denver and the National Lacrosse League’s Colorado Mammoth, begins this June and has already attracted player interest from all over the country. Visit ccbll.usboxla.com for more information.
USBOXLA Shop Powered by Warrior
Warrior will also provide their full lineup of box-specific equipment at discounted rates through a new online shop made available exclusively through USBOXLA.com. “Although the field and box game share many similarities, the equipment needs of both sports are often quite different,” said Brown. “Through Warrior, we can now better provide and educate Americans new to the sport what they should be wearing, and better yet, for less than what they’ll find elsewhere.” Visit warrior.usboxla.com to purchase your box lacrosse equipment.
Other initiatives included in this partnership will be announced throughout the upcoming year, many of which will impact the grassroots level of the sport. Stay tuned.
Founded in 2010 by University of Denver Associate Head Coach, Matt Brown, and long-time National Lacrosse League player, Shaydon Santos, the US Box Lacrosse Association (USBOXLA) has grown into the country’s largest box-specific governing body. With clubs operating in nearly 30 states and membership well over 12,000, the association’s mission is to develop, promote and sanction youth box lacrosse in the US through proper instruction and guidance within the safest environment possible. For more information please visit usboxla.com.
Headquartered in Warren, Michigan, Warrior is recognized as a premier manufacturer of innovative, high performance, cutting-edge equipment, footwear and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, Warrior is dedicated to a core set of principles: technical superiority, grassroots marketing, original and creative youthful expression and strong partnerships with retailers and suppliers. For more information please visit warrior.com.
USBOXLA Marketing & Media Director